Why We Don't Go On Sale

As the seasons change, so do the waves of sale emails filling your inbox. It’s a lot to take in, trust me, we feel it too.

Every year my team and I reflect on what sales periods mean for us. The truth is, I started Peak Moto with a different intention altogether: to shine a light on female motorcyclists so manufacturers finally recognise a community that has been overlooked for far too long. Behind the scenes, all year round, we’re focused on making women’s riding gear more accessible in Australia so we can ride safer, more confidently, and look damn good doing it.

We only buy what we need, and we rarely sit on excess stock. When you shop with us (online or in-store) you’re not just choosing great gear. You’re backing a small, Australian, fully female-owned and operated business built by riders who are part of your community.

And year after year, you’ve shown us that what you value isn’t rock-bottom prices. You value care. You value honest service. You value a business with a heart, and a vision for a future where women riders are recognised, supported, and celebrated.

So we keep it simple: we offer premium motorcycle gear at our best prices all year round. No artificial mark-ups. No regretful “I should’ve waited for the sale” moments. Just stable, fair pricing you can rely on.

For those who love a treasure hunt, our Clearance and Final Sale items are where you’ll occasionally find exceptional deals. They’re the exception, not the rule.

Thank you for being here. Truly. We’re grateful for every rider who chooses to be part of this community.

-Amanda
Director, Peak Moto