Our story · Since 2016

It started with a written-off bike and a borrowed sewing machine.

A Canadian backpacker landed in Australia in 2015 with no network, no product design skills, and no plan. Ten years later, Peak Moto is an Australian, female-founded gear shop with two stores and a team of riders. This is how that happened.

Australian & female-founded Melbourne & Brisbane shops Women-run, all riders welcome

2015 - 2016

The beginning of Peak Moto

Peak Moto founder and Director, Amanda Phoenix, had just moved to Australia as a backpacker in 2015. After totalling her bike in a crash and realising that hard items - a phone, a set of keys - should not be carried next to soft organs, she started a small motorcycle bag business called Flying Solo Gear Co in February 2016.

There was no product design background behind it and no network to lean on. There was a five dollar tablecloth, a borrowed sewing machine, and scraps of fabric.

In February 2023, Flying Solo Gear Co expanded into its first bricks and mortar store. The space started out as a showroom for the bags, but Amanda had a passion for women's gear born of her own experience of being unable to find gear that fits. She reinvested all revenue from the business into expanding the range and buying more gear, until the tiny 29 square metre shop was bursting at the seams.

"#BEBRAVE started as something I kept telling myself. It went on to become two words that so many riders hold close to their chest."

Peak Moto is considered both a sister company and a distributor of Flying Solo Gear Co, sharing the same values of premium customer service and the love of the ride. The Peak Moto name embodies a commitment to reaching new heights, pushing boundaries, and embracing the exhilaration that comes from the world of motorcycles.

29 to 400 square metres

How we grew

Amanda quit her job and invested all of her savings into the security bond and first few months of rent in a commercial lease, then reinvested every dollar of profits into new gear until it could sustain itself. This is how Peak Moto started.

Feb
2016

Flying Solo Gear Co begins

A motorcycle bag micro-business, and subsequently a loyal cult following, started from scraps of fabric and a borrowed sewing machine.

Flying Solo Gear Co launching at Australian Moto Expo 2016.
Flying Solo Gear Co launching at Australian Moto Expo 2016.
Feb
2023

The first shop

A 29 square metre showroom - a cement hole in the wall with no running water - which quickly filled with women's gear and was soon bursting at the seams.

29 sqm
A tiny shop in industrial South Melbourne, Victoria.
A tiny shop in industrial South Melbourne, Victoria.
Jun
2023

Peak Moto is born

A move to a 59 square metre space in a historical horse stable and a big brand launch as Peak Moto, letting Flying Solo Gear Co operate separately while other brands came in under one roof.

59 sqm
Peak Moto's first official shop near the South Melbourne Markets.
Peak Moto's first official shop near the South Melbourne Markets.
Nov
2024

Brisbane opens

A 140 square metre shop in Brisbane's West End - bustling culture, great coffee, and home of Australia's largest women's riding group, the East Coast Female Riders.

140 sqm
Grand opening weekend at Peak Moto Brisbane.
Grand opening weekend at Peak Moto Brisbane.
Oct
2025

Bay Street headquarters

A 400 square metre heritage building on Port Melbourne's iconic Bay St - our headquarters, showroom, community space, and dispatch centre.

400 sqm
Peak Moto HQ on Bay St, Port Melbourne.
Peak Moto HQ on Bay St, Port Melbourne.

In our own words

Watch and listen

An introduction to the shop, and the long version of the founding story.

We are Peak Moto - An Introduction

Listen to the long version

From $5 Tablecloth to 2 Stores: Amanda Phoenix on Building Peak Moto

The founding story of how a Canadian backpacker with no network in Australia and no knowledge of product design started a product-based business from scraps of fabric and a borrowed sewing machine.

Small business, big heart

What we stand for

Peak Moto is a premium motorcycle gear shop specialising in women's gear, with an ever-expanding range for men. We operate online and from two retail stores, in Melbourne and Brisbane. As a proudly women-run business, we value integrity, inclusivity and connection, and we are proudly LGBTQIA+ friendly 🏳️‍🌈🏳️‍⚧️

Integrity

We would rather you walk away with knowledge and peace of mind, over an expensive bit of kit you don't need. We show it through the gear we stock and the advice we give away.

Inclusivity

Our mission is a welcoming space where riders of all backgrounds feel supported, respected and part of the community - whatever you ride and however long you have been riding.

Connection

The shops are meeting points as much as they are retail. The community that formed around them is the part we are proudest of.

Introducing the team

The riders behind the counter

A full female team of motorcycle riders, ready to help where we can.

Melbourne

Left to right: Chilli, Kierra, Afua, and Dana

Left to right: Chilli, Kierra, Afua, and Dana

Chilli

Melbourne

Chilli recently moved down from the Gold Coast QLD and has been loving the transition into road riding after growing up on dirt bikes. She now rides a Ninja 400 and has slotted right in as a valuable addition to the team.

Ninja 400

Kierra

Melbourne

Kierra moved from Sydney in 2020 and quickly became part of the local riding community. With parents who raced cars in the sixties and seventies, she was hooked on motorsport after sitting on a pocketbike at age six. Riding since 2016, she is also a professional photographer, and brings knowledge, patience and an unbiased approach to all things in life.

2009 Suzuki GSXR 750 & a Honda Grom for stunting

Afua

Melbourne 2IC

Afua is a multi-talented Melbourne girl with a background in acting, dancing and singing. She has a warm and cheerful nature and is great at putting people at ease. Being a theatre gal, nothing is ever too much - Afua is always willing to give everything a crack and is a reliable member of the team.

Honda CBR250

Dana

Melbourne supervisor

Dana moved to Melbourne from the NSW border and has been around motorbikes her whole life. Both her parents ride, and instilled a love of classic and Italian bikes from a young age. Riding since 2021, Dana is a bit of a goofball who loves a laugh, and is kind and nurturing toward everyone who comes through the door.

Triumph Daytona 955i

Amanda and Steph

Amanda and Steph

Amanda

Founder, Director, and Co-Owner

Amanda wears many hats, as directors do, but specialises in the marketing and discovery side so new riders can find Peak Moto in the first place. She values transparency and integrity in everything she does, including how she runs the shop. Licensed since 2008, her favourite type of riding is multi-day touring - as long as twisties are involved.

2017 BMW S1000RR

Steph

Finance and Co-Owner

Steph manages the finances and is the hyper-analytical, super-spreadsheeting powerhouse of the team. Without her expertise our backend would look like dropped spaghetti. Riding since 2016, she loves long distance - a casual 4,000km Melbourne to Sunshine Coast return in a week, and a recent 15,000km half-lap of Australia. She values fairness and loyalty, and offers an unbiased opinion on any problem that arises.

2019 Yamaha MT-09

Brisbane

Our Brisbane team
Our Brisbane team

Our Brisbane team

Leah

Brisbane 2IC

Leah is originally from the UK and has made her way to the Gold Coast after spending a couple years in Perth. She has recently rebuilt a Honda CBR 500R and has a wealth of knowledge from her background working in the motorcycle gear industry. Leah is also frequently found cutting laps at the track.

Honda CBR 500R

Grace

Brisbane Supervisor

Grace has gone from newbie to an integral part of transforming the culture and community of our Brisbane shop. She is friendly, personable and relatable, making sure everyone she meets feels at ease. Grace assisted heavily in building the Brisbane shop from the ground up, and brings great energy to the team every day.

Honda CBR 500R

Kali

Brisbane

Kali is the newest member of the Brisbane team and is currently at uni studying forensic science and rides a CFMOTO 450SR S.

CFMOTO 450SR S

Amanda Phoenix

About the founder

Amanda Phoenix

Director & Founder

An avid motorcyclist for over 15 years, Amanda founded the motorcycle bag and apparel company Flying Solo Gear Co, where she designs her products in collaboration with the riding community across Australia.

Drawing from her own experiences of overcoming challenges and discrimination, Amanda is deeply committed to fostering equality, respect and inclusivity. Guided by her humble upbringing, she values honesty and integrity in everything she does.

At Peak Moto she works to create a safe, welcoming space for riders of all backgrounds, cherishing the connections she builds with those who visit the shop. She is passionate about empowering women in the motorcycle community, and a massive advocate for women becoming better versions of themselves through riding.

Amanda believes in being kind and genuine to everyone she meets, as long as they do the same.

Always on two wheels

  • An 18,000km full lap of Australia, solo, on a Suzuki GSXR 600
  • A 15,000km half-lap with Steph on a BMW S1000RR
  • Three Simpson Desert crossings on a Husqvarna FE450
  • An 8-day solo tour of New Zealand's South Island

Currently in the garage

  • 2017 BMW S1000RR
  • 2012 Triumph Daytona 675
  • 2016 Honda Grom
  • 2007 Triumph Daytona 675 track bike
  • 2011 Triumph Daytona 675 track bike

Amanda has owned 16 motorbikes at the time of writing. Her favourites include a 50cc Sym Mio scooter and a Kawasaki Ninja 250. You can read more about Amanda and the Flying Solo Gear Co brand here.

Career opportunities

Want to work with us?

We occasionally have openings for riders to join our team. You will need to love riding motorbikes and be a good human. That is genuinely most of it.

See current openings

Say hello

Write to the Peak Moto team

Questions about gear, sizing, an order, or just want to tell us about your last ride - it all reaches the same small team, and we read every message ourselves.

Prefer email or a phone call? Everything you need is on our contact page.

Come and say hello

Drop into Port Melbourne or Brisbane's West End, or book a free fit consultation from wherever you are. We would love to meet you.